The Internet is chock full of Black business gurus. They preach this message of “all it takes” to be successful is an idea, hustle and an LLC business […]
Marketing / PR & Publicity
Posted on:
Quit Calling Your Business “Small”! That’s The Reason You Can’t Grow
Black women who call themselves small business owners may be stunting their growth potential in the long run. Nothing makes me cringe more than hearing a Black woman […]
Marketing / PR & Publicity
Posted on:
Pros & Cons of Customer Loyalty Programs as a Marketing Tool
Punch cards. Points. Rewards. Discounts. Perks. At some point in your adult life you’ve been propositioned by a brand to join a loyalty program. Whether it was signing […]
Branding / Content Creation / Marketing / PR & Publicity
Posted on:
5 Easy Steps To Make a Product (or Service) Out of Anything!
Productize Your idea, Message…Whatever Black women have the keen ability to make something out of nothing. Much of this comes from shared ancestral struggle, but we’ve flipped that […]
Branding / Content Creation / Marketing / PR & Publicity
Posted on:
Creating Black Case Studies As Unconventional Marketing Tools
Want to show the world just how dope your brand is in a comprehensive way? Create and share a case study. Showcasing the effectiveness and excellence of a […]
Branding / Marketing / PR & Publicity
Posted on:
The Death of Business Cards In A Digital World
Just how relevant or necessary are printed business cards when networking nowadays? Once upon a time, business cards were an essential member of any legit business starter pack. […]
Content Creation / Marketing / PR & Publicity
Posted on:
5 Stress-Free Tips For Marketing In Tough Times
Inflation. Genocide. Wars. Political Unrest. Pandemics. Racial Injustices. These are uncertain times. And many people are worried about the status of America’s social climate and economic stability. These […]